Accelerate employee growth from
Apprentice to Asset
through performance-based training.

As a training consultant I help businesses avoid costly mistakes when 
deploying training or hiring employees.

Training consultant

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Training Consultant

Review existing training and employee development programs and provide science-based analysis to help determine if it meets your business needs. Apply practical and educational principals based on two decades of experience as a training leader. Develop a business and performance focused evaluation method to determine your return on your training investment.

Custom Training

Design, develop and deliver custom training to address your business performance needs. Includes courses, job aids and e Learning products to address the specific requirements and skills necessary to optimize employee performance.

Specialized Training

Leadership, communication, team-building and behavior assessment available. Bringing experience from military special operations training and John Maxwell certification to provide unique, proven training to your business. Improve communications, employee engagement, retention, succession planning and teamwork. All to improve your bottom line.

About Us

Our Story

Tim Bruce, the training consultant is the owner and primary developer of Aptitude Factory. His guiding principle is training's end result is improved performance.

Tim is an Air Force veteran who served as a trainer, instructor, curriculum developer and training superintendent over a 28-year career. He served at all levels from front-line trainer, class-room instructor, instructional design, curricula and course development, to developing, implementing and evaluating the military training program at the U.S. Air Force Academy. Tim continued to create eLearning, live and virtual content for the Internal Revenue Service until 2023. Here he gained experience as a Learning Management System (LMS) super user. He has extensive experience with eLearning authoring platforms Articulate, Adobe Captivate and various TechSmith tools such as Camtasia. Tim's training content will meet all accessibility requirements of the American with Disabilities Act, Section 508.

As an instructional designer Tim believes that learning happens when training is well designed, regardless of the delivery platform. He strives to make training an experience, because that's how people learn.

After receiving his MBA from Texas State University, Tim decided to be an entrepreneur and began his journey as a small business.

Training Consultant
Tim Bruce, MBA — Founder & CEO

About The Founder

I developed my first eLearning project in 1989, producing content
with a VHS camera for military drill training. As a training consultant,
I’ve designed, developed, delivered and analyzed training for a
number of Air Force Specialties including Cadet training at the
US Air Force Academy. I’ve created learning content for live, virtual
and asynchronous training courses to include technical/physical skills,
leadership, management and compliance training completed by over
500,000 users each year.
Training consultant

Training Consulting and eLearning

About The Company

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Mission Statement

Add value to small and mid-size businesses, and local and state government agencies by providing custom training products and solutions that exceed expectations.

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Our Philosophy

The Aptitude Factory’s values revolve around quality, connecting with people and a passion for continuous improvement. My brand should be recognized for training that solves problems, provides a return on investment, improves performance and ensures compliance.

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Our Vision

My vision is for the Aptitude Factory to grow and gain lifelong client relationships. It will be the model for how a small business operates. The training products will be a template for my clients to train and grow employees.


" I met Tim while I was serving at the United States Air Force Academy in the capacity of Superintendent. Tim possesses tremendous leadership skills, and his abilities as a strategic thinker allow him to grasp the "big picture" in any situation. He views every challenge as an opportunity to identify the most plausible solutions and formulate the necessary changes to ensure the timely accomplishment of the goals of any given project. While serving at the USAF Academy, Tim was instrumental in implementing two programs, the Commandant's Challenge and the Office Development System, which contributed significantly to the successful administration of the institution. He is an outstanding team builder who earns the respect and admiration of everyone with whom he works

Tim has earned my complete confidence and trust. I heartily endorse him, without reservation, for any position in which he can apply his demonstrated skills and diverse experience. "
John W. Rosa
Lieutenant General, USAF (Retired)
eLearning design
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